Rome council brand SalaSantaRita

Brand Management Clock ® Reputati-on Corporate and brand consulting brand design brand positioning

Il Brand o Marca è la Reputazione d’Impresa. Si sceglie un prodotto/servizio di marca a discapito di altri non marcati sapendo che a prezzi differenti si hanno garanzie differenti. La reputazione di marca funziona come un timone orientando la scelta del consumatore; acquistando un prodotto/servizio, dando il proprio voto o facendo una donazione si aderisce all’universo del brand che rappresenta l’Organizzazione commerciale, istituzionale, politica o del terzo settore.

Brand is Reputation. It’s the reason why you should choose products and services branded instead of unbranded knowing that different prices correspond to different product guarantees. Reputati-on, by applying the brand management clock, is specialised in analysis, projecting, development and implementation of Company’s and Institution’s Brand Identity Systems. What does your image look like for your friends? We make your customers becomes your Company’s friends.

Comunicare la più grande Facoltà di Scienze della Comunicazione d’Europa: con il proprio brand. Europe greatest Faculty of Communication communicates using its own image; its own Brand.

La Marca promozionale delle attività del Comune di Roma. Comunicare l’Istituzione.

Promoting Rome Council activities. Brand Communicating as an Institution.

Nel Marketing, in pubblicità e nel brand nulla si crea e nulla si distrugge. In marketing, advertising and branding nothing is created and nothing is destroyed. Mauro Matiddi

Brand reputation: Reputati-on uses communication in order to improve the company’s performance together with the quality of the products & services. Reputation it’s a very precious company and institutional asset.

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ROMA, CAPUT MUNDI.

Rome is a unique European capital, like no other historically speaking.

From year 2004 this city has started a brand repositioning operation.

Like it happens for Holdings and Groups of Companies, also for very important Institutions, Firms and Organizations in Rome’s area of influence a brand repositioning was realized.

We have been asked to develop a branding project in order to satisfy this specific need.

SalaSantaRita, the Rome Council Organization, Culture Councillorship, whose mission is to promote many events to be realized by the Rome Council in the “eternal city”.

Brand Management Clock ®

We have made interviews, iconic and competitor brands researches which produced

a very basic information.

Starting from this elementary information the trade-mark was designed, the logotype and the System of Communication in order to support this new, historical brand:SalaSantaRita.