University of Rome, Faculty of Science of Communication

Brand Management Clock ® Reputati-on Corporate and brand consulting brand design brand positioning

Il Brand o Marca è la Reputazione d’Impresa. Si sceglie un prodotto/servizio di marca a discapito di altri non marcati sapendo che a prezzi differenti si hanno garanzie differenti. La reputazione di marca funziona come un timone orientando la scelta del consumatore; acquistando un prodotto/servizio, dando il proprio voto o facendo una donazione si aderisce all’universo del brand che rappresenta l’Organizzazione commerciale, istituzionale, politica o del terzo settore.

Brand is Reputation. It’s the reason why you should choose products and services branded instead of unbranded knowing that different prices correspond to different product guarantees. Reputati-on, by applying the brand management clock, is specialised in analysis, projecting, development and implementation of Company’s and Institution’s Brand Identity Systems. What does your image look like for your friends? We make your customers becomes your Company’s friends.

Comunicare la più grande Facoltà di Scienze della Comunicazione d’Europa: con il proprio brand. Europe greatest Faculty of Communication communicates using its own image; its own Brand.

La Marca promozionale delle attività del Comune di Roma. Comunicare l’Istituzione.

Promoting Rome Council activities. Brand Communicating as an Institution.

Nel Marketing, in pubblicità e nel brand nulla si crea e nulla si distrugge. In marketing, advertising and branding nothing is created and nothing is destroyed. Mauro Matiddi

Brand reputation: Reputati-on uses communication in order to improve the company’s performance together with the quality of the products & services. Reputation it’s a very precious company and institutional asset.

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You can learn from the best teachers;

but following someone else footsteps,

you’re likely to be second.

From Course to Faculty.

In 2000-2001 The Faculty of Sciences of Communication

with the greatest number

of students in Europe has experienced such an evolution that it needs to be communicated.

Professors Alberto Abruzzese, Mario Morcellini and Antonio Romano tested practical competences of strategic design’s students.

Surveys on internal and external audience highlighted perceptions

about the University Institution, its role and its future.

The analysis of this information and a wide benchmark underlined priorities which needs to be communicated

via Image and Name.

A Brand Identity System (starting from a brand-logotype able to vehicle institutional and historical background of the Faculty together with its innovative and modern aspiring) was designed.