Brand Management Clock ® Reputati-on Corporate and brand consulting brand design brand positioning |
Il Brand o Marca è la Reputazione d’Impresa. Si sceglie un prodotto/servizio di marca a discapito di altri non marcati sapendo che a prezzi differenti si hanno garanzie differenti. La reputazione di marca funziona come un timone orientando la scelta del consumatore; acquistando un prodotto/servizio, dando il proprio voto o facendo una donazione si aderisce all’universo del brand che rappresenta l’Organizzazione commerciale, istituzionale, politica o del terzo settore. Brand is Reputation. It’s the reason why you should choose products and services branded instead of unbranded knowing that different prices correspond to different product guarantees. Reputati-on, by applying the brand management clock, is specialised in analysis, projecting, development and implementation of Company’s and Institution’s Brand Identity Systems. What does your image look like for your friends? We make your customers becomes your Company’s friends. |
Comunicare la più grande Facoltà di Scienze della Comunicazione d’Europa: con il proprio brand. Europe greatest Faculty of Communication communicates using its own image; its own Brand. |
La Marca promozionale delle attività del Comune di Roma. Comunicare l’Istituzione. Promoting Rome Council activities. Brand Communicating as an Institution. |
Nel Marketing, in pubblicità e nel brand nulla si crea e nulla si distrugge. In marketing, advertising and branding nothing is created and nothing is destroyed. Mauro Matiddi |
Copyright 2007 Mauro Matiddi — all rights reserved |
Brand reputation: Reputati-on uses communication in order to improve the company’s performance together with the quality of the products & services. Reputation it’s a very precious company and institutional asset. |
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Strategic Analysis
We analyze the customer, his industry, his market and his competitors. Giving you a clear topography of communication strategies and company’s identities in your market sector, we can highlight opportunities to leverage your brand identity, obtaining customer’s favour. This phase provides fundamental information which we can turn into a communication strategy in line with Your Marketing Plans. |
Markets are our intervention areas. We can provide you with strategic resources. |
Copyright 2007 Mauro Matiddi — all rights reserved |